Which is the most important part of a website campaign during development? Is it the design? Could it be the hosting part? No, wait! Could it be the name of the site? The list can go on and on. What is interesting about all of this is that people put emphasis on all aspects of an internet business development. The level of weight put on any of these elements varies from downright important, spending 90 percent of all time and resources on one aspect to spending less than 1 percent on the same aspect. What does it take to come up with quality web design?
Consider for a moment what is in a name. Studies have shown that 80 percent of all website traffic comes from search engines like Google, about 70 percent of surfers use the organic non paid results, 65 percent do not go past the first page and 92 percent do not go past the third page. In short, people use common familiar terms to search for products and services online. In even shorter terms, your domain name is one of the important aspects that you want to consider if you want get ranked on the first 3 pages of a search engine results page. Whether naming a product or service, take time to select an appropriate name.
Quality web design also has a lot to do with simplicity. We can say that in the world of web design, simplicity wins by a long shot over sparkle; functionality wins the Olympics over design and for good reason. This does not mean that quality web design should not include artwork and such effects. But rather, such should be used sparingly and very sparingly. Over the years, as thousands and millions of websites have emerged, the need to locate information is more immediate than the need to see how that information is presented. While the latter may influence where the information is located, and this is what web designing is all about, the former is long lasting and yields better results in the long run.
Quality web design is not about designing flashy flash presentations or hitting surfers with pop-up offers. This is detracting and could do more harm than good. Rather concentrate on making the web experience smooth, simple and information friendly. We can take a lesson from the rise in short messaging service (SMS). No time for graphics there but it works like charm.