For many advertisers, mobile advertising means facing the complicated task of creating special versions of websites that can be accessed on mobile devices. At the same time, the bewildering array of protocols and markup languages employed by different mobile devices means that the mobile sites will take time and will be expensive to develop. In order to create great mobile content, it is essential that one understands the dynamics of mobile search advertising. Search advertising on mobile devices involves the context of the web site publishers page and the search engine supplied search results page.
In order to be effective, mobile search ads can be used to either click through to the advertiser site, send the viewer to a search engine supplied Business Page or place a call automatically to the advertisers phone number. Mobile advertising can employ the latter 2 options without any extra input to web site development. These options can be effectively used by retail businesses that generally finish their transactions via phone. Some of these businesses include take-out restaurants, florists and taxi companies. B2B businesses can also greatly benefit from this form of advertising. Since these businesses crave for phone leads, this is an excellent way to ensure that they target their clients. In order for this to be effectively implemented, a business needs to have the processes and infrastructure laid out and then hope the client will close the deal in a call or two. Fortunately, most businesses do that making this a very practical approach. Legal, financial and investment companies can also greatly benefit from this mode of advertising in addition to many professional services.
Mobile advertising is like following a bouncing ball. You will always get it right if you just follow the bouncing ball. Taking the case of Google Mobile Advertising, first you will need to create a new campaign in your AdWords account. Since this is a search-only campaign, turn off content delivery in the last step. Click on the Mobile Ad link and accept the default. Your business name and phone number are very important to mobile advertising and you will wan to ensure that those options are correctly and clearly spelled out. Since people are less likely to use long tail terms while for content on their mobile devices, focus on 2-word keywords or even one word keywords. For example, they are more likely to type pizza near here as opposed to specifying cheap thin-crust pizza with anchovies and jalapenos. Specifying your daily budget and max CPC bid and you are ready to go.